Air Nude Zealand
No, this is not one of those stories where an airline agrees to fly all its passengers naked to their destination, a naturist resort in an exotic country. You already know about those annual naked flights from Texas down to Mexico, and about the plans by a German travel agency for a domestic naturist flight.
Air New Zealand is having none of that, but what they are doing is using nudity - or at least the concept of nudity in an ad called Nothing to Hide. The ad is a justified direct attack on those airlines who think that 'cheap' should mean making the passenger pay for all essential services, such as food, luggage check-in, or even going to the toilet, as one European airline is doing.
But to return to our favorite subject, nudity: the Air New Zealand ad features several crew members - male and female - performing their daily tasks naked, but not quite, because they are wearing body paint representing their uniforms.
The ad shows a couple of men loading the luggage on to the plane, a woman flight attending distributing beverages on board, and another male duo walking through the airport - all wearing only the painted uniforms.
To be fair, some media descriptions using the word 'raunchy' have been completely off the mark. There's nothing raunchy about the ads at all, because they carefully avoid showing any of what the British used to call 'the naughty bits,' not even in their painted state.
The ad is playful, but hardly a breakthrough, since I can remember ads that go much further in the showing of non-sexual nudity.
All in all, congratulations though to Air New Zealand for doing something with nudity and for consumers' rights.
You can watch the ad and the 'making of' report at the Air New Zealand web site at http://www.airnewzealand.co.nz/manage_bookings/domestic_tasman_pacific_fare_info/nothing-to-hide.htm
Air New Zealand is having none of that, but what they are doing is using nudity - or at least the concept of nudity in an ad called Nothing to Hide. The ad is a justified direct attack on those airlines who think that 'cheap' should mean making the passenger pay for all essential services, such as food, luggage check-in, or even going to the toilet, as one European airline is doing.
But to return to our favorite subject, nudity: the Air New Zealand ad features several crew members - male and female - performing their daily tasks naked, but not quite, because they are wearing body paint representing their uniforms.
The ad shows a couple of men loading the luggage on to the plane, a woman flight attending distributing beverages on board, and another male duo walking through the airport - all wearing only the painted uniforms.
To be fair, some media descriptions using the word 'raunchy' have been completely off the mark. There's nothing raunchy about the ads at all, because they carefully avoid showing any of what the British used to call 'the naughty bits,' not even in their painted state.
The ad is playful, but hardly a breakthrough, since I can remember ads that go much further in the showing of non-sexual nudity.
All in all, congratulations though to Air New Zealand for doing something with nudity and for consumers' rights.
You can watch the ad and the 'making of' report at the Air New Zealand web site at http://www.airnewzealand.co.nz/manage_bookings/domestic_tasman_pacific_fare_info/nothing-to-hide.htm
Labels: Air New Zealand, body paint, Mexico, naturism, Nothing to Hide, Texas